The 4 Ps Of Imposter Syndrome: A Coaching Model By Clare Josa

Clare Josa's "4 Ps of Imposter Syndrome" are coping strategies that people use to handle Imposter Syndrome. They are four hidden warning signs that every leader, line manager and coach needs to know, so you can spot which of your team members or clients might be struggling.

As an Imposter Syndrome coaching model, it has been cited in numerous PhD and Masters Degree theses, and it is taught internationally on university MBA courses. 

Clare's latest Imposter Syndrome Research Study (white paper here) shows that the 4 Ps of Imposter Syndrome are having a measurable negative impact on individuals, teams, and organisations, playing a key role in problems from burnout and performance issues, through to productivity problems and even staff retention.

Read on to explore this model in detail.

Imposter syndrome coaching model - The 4 Ps of Imposter syndrome - clare josa

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34%
the data says their Imposter Syndrome levels are 'severe'

Thinking of quitting their job this week due to Imposter Syndrome. 1 in 10 each day.

25%

'Very concerned' about burning out, due to Imposter Syndrome coping strategies

51%

Imposter Syndrome is harming wellbeing, productivity & performance

62%

Source © Clare Josa 2024 Imposter Syndrome Research Study

The 4 Ps Of Imposter Syndrome

In an ideal world, everyone would feel safe and supported to fulfil their potential. They'd be fully present whilst at work, proactive, productive and performing well. They'd have a good work-life balance. And they'd be spending most days thriving, instead of surviving.

Unfortunately, the 2024 Imposter Syndrome Research Study shows that about two thirds of your team members are struggling with Imposter Syndrome, daily or regularly, to an extent that's affecting their performance and their wellbeing. And one in ten of them will think of quitting - today - as a result. It's one in four each week.

One of the models that helps us to understand why this is came from Clare Josa's work that led to her 2019 Imposter Syndrome Research Study - the 4 Ps of Imposter Syndrome.

Imposter Syndrome is the secret fear of being found out as a fraud or not good enough, despite external-world evidence that you're doing well.

It's not the same as self-doubt or low confidence.

Self-doubt is about what we can or can't do.

Imposter Syndrome is about who we see ourselves as being. It's an identity-level issue, not mindset.

Clare Josa - Lead researcher

The 4 Ps Of Imposter Syndrome are:

  • Perfectionism
  • Procrastination
  • Project Paralysis
  • People-Pleasing

Click to play

These 4 Ps of Imposter Syndrome are coping strategies, driven by Imposter Syndrome, which people use so that they can succeed despite it, or simply to feel safe.

And they map onto the well-known fight-flight-freeze stress responses, as Clare will describe in detail, below.

A Tour Of The 4 Ps Of Imposter Syndrome


Productivity, performance and burnout issues are a hidden cost of Imposter Syndrome, driven in part by the 4 Ps coping strategies.

What you're looking for is changes in these 4 Ps behaviours, especially if it's multiple Ps changing at the same time. It's easy to imagine how they trash time management, performance, and productivity, as well as increasing stress levels.

4 Ps Of Imposter Syndrome - Why Time Management Training Won't Fix This
No amount of time management training or fancy time management apps is going to fix Imposter Syndrome, or prevent its negative impact on productivity for individuals and your organisation. 

This is because the time-munching aspect of the 4 Ps of Imposter syndrome isn't about a lack of knowing how to prioritise. It's about a deeply subconscious fear of the consequences of taking that action, and our hard-wired need to feel safe.

The 4 Ps of Imposter Syndrome are run by the unconscious part of the brain, on autopilot. It implements them before the 'thinking mind' becomes aware of any perceived threat, meaning you're already self-sabotaging. The conscious brain is playing catch-up, desperately trying to plaster the time management techniques on top of the time-thieving coping strategies.

Throwing in apps and time management training to mask the problem also risks people forcing themselves to push on through the fear, which makes Imposter Syndrome worse, as explained here:

It's essential to move beyond guesswork and trial-and-error, to implement solutions that address the root causes of Imposter Syndrome, to fully prevent it, rather than just tinkering with the symptoms.

So what can you do?

What can you do about the harm caused by Imposter Syndrome-led Perfectionism, Procrastination, Project Paralysis and People-Please in your organisation?

Spot the signs. Stop the cycle.

Create lasting change.

Spotting The 4 Ps Of Imposter Syndrome

Here's a detailed exploration of the 4 Ps of Imposter Syndrome.

  • #1 Perfectionism

  • #2 Procrastination

  • #3 Project Paralysis

  • #4 People-Pleasing

Perfectionism

This is about setting your standards so incredibly high, then writing it off as fluke, luck, timing or a team effort, if you actually achieve them.

There's a difference between what Clare Josa calls 'behavioural perfectionism' (52% of respondents) and 'personality perfectionism' (16%).

Some people naturally prefer things to be 'just so', like it's part of their personality and how they need the world to work. Their hair, nails, clothes, desk all look neat, tidy, and their version of 'perfect'.

With behavioural perfectionism, this is more nuanced, and it's context dependent. It can be driven by anxiety and genuine performance issues. But as an Imposter Syndrome coping strategy, someone's perfectionism has become maladaptive, and they're using it as a mechanism to feel safe.

This is no surprise when we consider Clare's definition of Imposter Syndrome:

Imposter Syndrome is the secret fear of being found out as not good enough or a fraud, despite outside-world evidence that you're doing well.

Then we have what Clare calls her 'lightbulb' definition, because when she shares this one in a keynote talk, she'll see most of the heads in the room nodding:

Imposter Syndrome is the secret fear of others judging us, the way we judge ourselves.

Given this, it's not a surprise that Clare's research studies show that 52% of respondents are showing clear signs of perfectionism, as a coping strategy to handle Imposter Syndrome.

By aiming incredibly high, even 'failure' to attain those impossible standards will keep us safe from the fear of being seen as not good enough, because failing on 'perfect' is better than succeeding on 'not good enough'.

What you're looking for as a manager, leader or coach, when it comes to perfectionism as an imposter Syndrome warning sign, is a sudden increase in standards, and putting themselves under pressure to achieve them.

You might notice a sudden increase in working hours. You might spot a 2-hour report taking 2 days. You might see someone experiencing stress-related illness, shortly before a big project deadline, especially if it's one that's highly visible.

The perfectionism from the 4 Ps of Imposter Syndrome maps over onto the 'fight' stress response.

"I'm going to slay that project!"

"I'm going to beat that goal!"

"I'm going to smash that target!"

The perfectionism coping strategy is also one of the reasons why a previous rising star can get promoted and become a micro-managing bully boss, turning their team toxic in just a few weeks. They're passing their own perfectionism-based fears onto others, because in order to feel safe, the manager needs their team members to be perfect, too.

But you can't force someone to lower their standards, if their perfectionism standards are what is keeping them safe.

Yes, there are things you can do with rational thinking, to help someone to regain their perspective. But with Imposter Syndrome, mindset and cognitive work is more about easing the symptoms. It doesn't actually cure or prevent Imposter Syndrome.

Instead, it's essential to support people with the right tools and strategies to clear the hidden root causes that were driving Imposter Syndrome, so they can become free from it, once and for all.

And, ironically, a now-toxic manager can trigger teammates' Imposter Syndrome. In fact, a former toxic boss, even as long as a decade ago, is a common predictor of Imposter Syndrome.

The experience gets stored in the body as a trauma response, making a person more vulnerable to the fear and anxiety that is connected with Imposter Syndrome.


Here's a podcast episode that explains how toxic teammates can reignite previously dormant Imposter syndrome for colleagues. It explores why dealing with and preventing Imposter Syndrome at a root cause level needs to be a priority for organisations, especially when we consider the UK's Psychological Safety At Work legislation.

How many of these 4 Ps do you recognise in your colleagues? Or in yourself?

The great news is that they're not forever. They're just coping strategies, which you'll no longer need, once you've ditched Imposter Syndrome.

What happens when the 4 Ps of Imposter Syndrome combine?

This brings us into 'perfect storm' territory. They amplify each other. And they often bring in two of Imposter Syndrome's core emotions: guilt and shame.

Imagine some examples:

  • Perfectionism plus procrastination leads to hours, days, and months of over-thinking and second-guessing for pretty much everything you do.
  • Project paralysis and people-pleasing leads to massive guilt and beating yourself up for letting people down.
  • People-pleasing plus procrastination risks you filling your time with 'busyness' activities to help others.

It's not uncommon for people to be relying on three or even all four of the Four Ps of Imposter Syndrome, to be able to cope.

When you clear Imposter Syndrome at the root cause level, the need for the 4 Ps as coping strategies disappear. And suddenly not only have you shifted from 'fighting' to 'flowing' in your work, but you regain hours of previously wasted time, each day.

The way to fix this is to clear Imposter Syndrome, not to apply yet more sticking plasters.

How Can You Prevent The 4 Ps From Harming Your Teams?

You need to move beyond sticking plasters and address the root causes of the Perfectionism, Procrastination, Project-Paralysis and People-Pleasing that are causing so much harm. Here's how you can do this:

Measure The Problem

How big is it?

Which key factors are driving it?

How much of it is down to individuals' habits, versus company culture or the working environment?

What are your quick wins vs strategic solutions? 

How can you measure the ROI of any changes you make?

Prioritise Urgent Support

Who in your teams needs urgent support? Could you find them proven training or external certified Imposter Syndrome coaches?

How can you help them to self-identify, semi-anonymously, to avoid the embarrassment of having to ask their line manager? (Who will often be part of the cause)

Train Your Managers

With nearly two thirds of your team members struggling with Imposter Syndrome daily or regularly, all people leaders need training in how to spot this, and how to safely support people at the early intervention stage, without making things worse. In addition, managers need training in Imposter Syndrome-informed feedback and appraisals.

Clear Management Imposter Syndrome

Managers need to clear their own Imposter Syndrome first, if they're struggling with it, or it can be triggering and risk them keeping their team members stuck in coping strategies. Also, toxic managers are almost always driven by maladaptive Imposter Syndrome coping strategies and anxiety.

Train In-House Coaches

Don't want to be tied into expensive external coaches?

By training in-house experts in tools that help people to clear and prevent Imposter Syndrome, you can stop the majority of those thinking of quitting from doing so.

With the right support, it only takes 4-6 sessions to take Imposter Syndrome severity from 80% to 20%.

Make It Scalable

Not everyone needs 1:1 coaching, so make this work scalable by bringing in an app that is specially designed to support people in ditching Imposter Syndrome, in just 5 minutes a day.

Use the initial research study to identify who would most benefit from this.

Plus: Measure the results you're getting.

You can complete this process by using the initial research-backed assessment tool to check in again with your teams, putting data behind the transformations you've been creating.

Surely this is really expensive?

You could fully support a team of 250 for less than the cost of replacing a single team member who quits. And 25 of that team will consider quitting, today.

Struggling with staff retention, performance, productivity, and burnout is the expensive bit.

All of this is already waiting for you, and we can help you to start implementing these breakthroughs in improving the 4 Ps of Imposter Syndrome, in the next few weeks.

You'll be seeing results you can measure, in months, not years.

Here's how we can work together:

I'm Looking For Potential Solutions For My Organisation

If you're looking for a solution that's tailored to your organisation's needs, then let's talk.

You can book a no-obligation call with Clare Josa by completing a short questionnaire, which then takes you to her online diary, so you could get that called booked in now.

I Want Training So I Can Help Others

If you're looking to add science-backed, proven Imposter Syndrome strategies to your coaching toolkit, whether you're a line manager, HR professional, coach or consultant, Clare has certification programmes at two levels:

Imposter Syndrome Practitioner™

Imposter Syndrome Master Coach™

I Want Support For Myself

If you want help to ditch your own Imposter Syndrome, then Clare Josa's Imposter Syndrome Hacks™ App is a brilliant next step.

Research-backed and grounded in science, it teaches you proven strategies to start clearing Imposter Syndrome today, in five-minute chunks.

About Clare Josa.

Clare Josa is considered a global authority in Imposter Syndrome and burnout, having specialised in the fields since 2003.

She is the author of 10 books, including 2 on Imposter Syndrome: Ditching Imposter Syndrome and Coaching Imposter Syndrome, and has published 3 international research studies on the topic. She is a sought-after international keynote speaker and is regularly interviewed in the media and on podcasts.

Clare originally trained as a Masters Degree Mechanical Engineer, specialising in Six Sigma. She became Head of Market Research for one of the world's most disruptive brands, before setting up her own business in 2003. As a result, her inspirational work is grounded in research and science, with a generous dollop of demystified ancient wisdom.

She is the creator of the world's first Imposter Syndrome App - Imposter Syndrome Hacks™, which is designed to help you create breakthroughs in minutes, not months.

As featured in:

Clare Josa's Books Include:

How to finally feel good enough and share your message with courage, confidence & passion, even if you feel like nothing else has worked.

For line managers, HR professionals, coaches & consultants who find Imposter Syndrome gate-crashing their 1:1 conversations.

Rise Like A Rebel® and have the impact your ideas and dreams deserve, using Clare's world-changing 7 Cs framework.

What's The Next Step - For Your Organisation?

A message from Clare Josa

How Is Imposter Syndrome Affecting Your Organisation?

Clare Josa's research-backed, quiz-style assessment is a diagnostic tool that gives you insights into the hidden ways that Imposter Syndrome is affecting your teams, plus tailored suggestions for how you can best tackle it, based on your responses. In under ten minutes. 

Plus when you have answered the questions, you'll get a link to Clare's diary, to book a call to explore the scalable solutions that would be the best fit for your team. 

Want To Train With Clare Josa?

You don't have to want to rebrand as an Imposter Syndrome coach to gain huge benefit from Clare's Imposter Syndrome certification programmes.

They're great for coaches, consultants, line managers, HR professionals, Mental Health First-Aiders & more.

Find out more and apply:


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